Au Coeur: Why Beauty Matters Now, 

available for purchase at Au Coeur Mind-Body Center

by Sheryll & Douglas Reichwein

The Beautiful Way

we believe the future is sacred. therefore, it's our responsibility to make it beautiful. 

when we perceive something as beautiful, our mind-body responds in a specific, and universal, way.

 we enter an integrated, expanded state of well-being.

When we appreciate and create beautiful, we are, literally, our best self.

 This is at the Heart of The Beautiful Way. 



Living the Qualities of Beautiful


According to Merriam-Webster Dictionary “beautiful” means

“the quality or aggregate of qualities that give pleasure to the senses or pleasurably exalts the mind or spirit.” 


what are these beautiful qualities?

through our extensive research into historical, cultural, & personal expressions of beautiful, we've identified six:


      “We are constantly invited to be who we are”

       Henry David Thoreau

      Authenticity:   For something to be beautiful it must be authentic. Cheap imitations leave us feeling dissatisfied. We quickly become suspicious of an inauthentic person. Their falseness is a warning not to trust them.


 “The aim of art is not to represent the outer appearance of things, but their inward significance”


Integrity: To be beautiful there needs to be integrity. The great cathedrals have integrity in their construction to stand the test of time. When we think of integrity we think of wholeness. Do all the parts work together to create a beautiful whole?


 “In art, and in the higher ranges of science there is a feeling of harmony, which underlies all endeavor.

There is no true greatness in Art or Science without that sense of harmony.”

   Albert Einstein

Harmony: There cannot be beauty without harmony. Great creation transcends everyday oppositions to align with the higher ranges of harmonious experience. Discord, disruption, and corruption cannot coexist with harmony. The act of creating beauty opens the door to harmonious flow sending stress away.


 “We all have the extraordinary coded within us, waiting to be released”

  Jean Houston

Exceptionalism: There cannot be beauty with out exceptionalism. For human beings the drive to create excellence is an expression of exceptionalism which requires extreme effort and ability. That is why we ooh and ah over the great catch of the Hail Mary Pass on the football field. We even say "That was a beautiful thing", because it was exceptional.


 “Everybody needs beauty as well as bread, places to pray in and play in, where nature may heal and give strength to body and soul”

  John Muir

Life-Enhancement: There cannot be beauty without life enhancement. There is a popular phrase that "Beauty is in the eye of the beholder." Unfortunately, this is scientifically an error. We might be excited by and attracted to things that are ugly and disturbing, but those things do not create the biologically universal neural response that beauty does. When we perceive beauty, there is an automatic aligning of our mind-body systems that enhances health and well-being.


   “Infinities and indivisibles transcend our finite understanding, 

the former on account of their magnitude the latter because of their smallness;

    Imagine what they are when combined”

    Galileo Galilei

Transcendence: There cannot be beauty without transcendence. Transcendent means, “extending or lying beyond the limits of ordinary experience.”  Transcendence is the foundation of the Aha moments we feel when we perceive beauty’s alignment. That feeling of sitting looking at a sunset. Or really perceiving a beautiful rose. That transcendent feeling is part of the beauty experience.